Branding: Why Your First Impression Is Worth More Than Your Logo
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Your brand is the promise you make to your clients and the feeling they're left with after every interaction.
Start with purpose
Why does your business exist beyond making money? A clear purpose makes every other branding decision easier.
Be consistent everywhere
Colours, tone of voice, photos and customer service should all feel like the same brand.
Tell a story
People remember stories, not features. Share where you came from and why you do what you do.
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